All about Sara Tye
Sara Tye is an award winning, top 500 international PR, business and organisational development expert and serial entrepreneur. She is the founder and managing director of redheadPR and CEO of Etape Suisse. Sara also has a multimillion-pound property portfolio in and outside London.
Voted ‘Green PR of London’ by the Evening Standard, Sara is a passionate and motivational speaker, writer, coach, mentor and trainer.
A keen networker, Sara is a top BNI member and Director Consultant in the UK.
Sara has over 20 years of communications expertise and was a finalist in the first Cosmopolitan Women of the Year Awards in 1999. She played a key role in the implementation of the BT’s environmental policy and the development and management of the philanthropic Best Practice process at Yellow Pages.
The Make Your Mark for a Tenner campaign, which Sara helped develop, was commended as one of the CIPR’s best sustainable PR programmes. Sara was also responsible for the Impact on Society section of The European Foundation of Quality Management Model and Award, which Yellow Pages won in 1999.
Sara developed stakeholder relations in-house at Thames Water Utilities, headed up communications at Yellow Pages and spent three years managing the personal PR internationally for The Body Shop’s eminent founder, the late Dame Anita Roddick.
Sara took The Body Shop online, making the retailer one of the world’s first to establish a global internet presence.
At redheadPR, Sara leads a team of smart, passionate people who identify opportunities and deliver return on investment for ambitious brands, individuals and organisations. redheadPR helps clients excel through networking, publicity, online strategies and proven business development techniques.
Etape Suisse provides inspirational cycling tours and high level networking opportunities in Switzerland while raising funds for charities such as Laureus Sports for Good Foundation. Following a successful first year for Etape Suisse, Sara was appointed to lead the business to the next stage of its development and beyond.
Sara has experience of all forms of on and offline media and has worked with outlets including The Philippines Inquirer, 60 Minutes Australia, the Financial Times and Pamela Wallin Live in Canada.
Sara built two previous PR agencies, running international brands, such as Packard Bell and Nokia, with 360-degree stakeholder communication plans and online and social networking strategies.
Sara has drive, vision and awareness of cultures and dynamics. She has judged the PRCA Awards and PR Week Awards and was a member of the PRCA Members and Marketing Committee.
Sara’s work in crisis situations includes running initiatives such as the Ken Saro-Wiwa campaign against Shell while at The Body Shop. She worked with senior global figures in politics, industry and journalism from Glenys Kinnock’s office in Strasbourg.
Sara opened and ran a Mexican restaurant, managed her family’s residential home for the elderly and headed up a hotel in St Ives, Cornwall. She studied management for six years.
Sara’s client experience includes Green & Black’s, Frangi Tie Rack, Blue Dragon, Belu Mineral Water, Centrepoint, Ujima Housing, Raleigh International, Cardiac Risk in the Young, crocus.co.uk, British Heart Foundation, Black Tower, S&A Foods, WHSmith, CDNOW.com, sports.com, Yell UK Web Awards, Carlton Interactive and Sony.