Meet the redhead

Hi, I'm Sara Tye. When I founded redheadpr, the idea was to create a smart, passionate, agile communications agency that, put simply, delivered beyond my clients' expectations.

That was in 2003. Now, just seven years on, we've achieved this many times over for a wide range of clients in a diversity of market sectors.

My pre-redheadpr career was equally varied. In those 20 years, I developed stakeholder relations at Thames Water, headed communications at Yellow Pages, implemented BT's ISO4002 environmental policy and managed the PR for The Body Shop and its founder, the late Dame Anita Roddick.

I've won three PR Week awards and was a finalist in the Cosmopolitan Women of the Year Awards, 1999. That same year, I helped Yellow Pages win the EFQM Impact on Society Award.