Sara Tye, founder and managing director

Sara founded redheadPR five years ago, a smart, passionate company that identifies the right opportunities and communication strategies to deliver the best return on investment for ambitious brands, individuals and organisations. She recently judged the PRCA Awards and PR Week Awards and is a member of the PRCA Members and Marketing Committee.

Sara has over 20 years’ communications expertise. She developed stakeholder relations at Thames Water, headed communications at Yellow Pages and spent three years at The Body Shop, winning three PR Week awards and managing personal PR for its eminent founder, the late Dame Anita Roddick.

She was a finalist in the Cosmopolitan Women of the Year Awards 1999. She helped implement BT’s ISO14001 environmental policy, and developed the philanthropic best practice process at Yellow Pages, and was responsible for the Impact on Society section of the EFQM Award, which they won in 1999.