Bring your online PR and marketing to life with redheadPR
Doff has announced the launch of its brand new and exciting organic slug and snail killer based on Ferric Phosphate, replacing previously popular pellets containing the now banned chemical, Metaldehyde.
“With 85% of all slug pellets previously sold containing the banned Metaldehyde, there will be a huge demand from gardeners needing to buy an effective alternative solution. Our new organic Ferric Phosphate product will meet that demand, so look out slugs!” said Ben Shapiro of B7 Ventures which acquired Doff in 2012.
It is thought that the average British garden contains over 20,000 slugs and snails. Many gardeners don’t know that 95% of slugs are actually underground. They nibble on seeds and roots and lay 20-100 eggs multiple times every year*, which results in huge problems in the garden.
Doff is the longest established manufacturer of Slug and Snail killer, and has acted very promptly to ensure that gardeners will still have a solution to prevent their gardens from being overrun with slugs once metaldehyde is discontinued at the end of June.
“We have made our New Range of Ferric Phosphate Slug & Snail Killer available in less than a month since DEFRA banned the use of Metaldehyde,” said Shapiro.
“We were very aware that the army of slugs, which appear to be always on the march across all of our gardens, would take full advantage of the lack of an effective deterrent!”
Like Doff, an increasing number of gardeners are very conscious of the need to use insecticides which do the least possible damage to the environment.
“Our new Ferric Phosphate product, endorsed by the Organic Farmers & Growers (OF&G) Organic Certification, has greener, more environmental credentials and demonstrates our Corporate Social Responsibility (CSR) profile within the marketplace,” added Shapiro.
For those gardeners keen to understand just how much Ferric Phosphate they are using, the product is available in two different formulations: one containing 1% Ferric Phosphate, and one at the higher concentration of 3%. Both products are certified with the OF&G for organic use.
Doff will be promoting its new Ferric Phosphate product in conjunction with the Common Sense Garden initiative, run by the Garden Group of the Crop Association at The Garden Press Event on Wednesday 27 February 2019 at the Business Design Centre, London.
“All the major brands of garden care products are signed up to this initiative which promotes responsible use of garden products with the aim of educating gardeners as to best practice,” said Shapiro.
Doff supplies the entire industry from independent garden centres and high street retailers to Supermarkets and large national retail chains.
Charity, NGO, social enterprise and not for profit
Confectionery and chocolate
Countryside and gardening
Government and public sector
Fashion and beauty
Food and drink
Health and fitness
Healthcare and pharmaceutical
Utilities and transport
Digital & Design